MSN to sponsor Live Earth climate change concerts

The MSN Network is to sponsor a series of global concerts organised by former US vice-President and environmental activist Al Gore and other environmental groups in a bid to raise awareness of climate change.

Live Earth will take place over 24 hours on 7 July, and is part of a wider campaign, known as Save Our Selves (SOS) - The Campaign for a Climate in Crisis. The UK's event will take place in London's Hyde Park.

"In order to solve the climate crisis we have to reach billions of people. We are launching SOS and Live Earth to begin a process of communication that will mobilise people all over the world to take action," said Gore.

"The climate crisis will only be stopped by an unprecedented and sustained global movement. We hope to jump-start that movement right here, right now, and take it to a new level on 7 July, 2007."

The entire event, which will also include shows in Shanghai, Johannesburg, Sydney amongt other global cities, will be broadcast on MSN.

"At MSN, we have the worldwide audience and the technology to help unite a global community around SOS and Live Earth," said Joanne Bradford, corporate vice-president and chief media officer of MSN.

Performers will include The Foo Fighters, Red Hot Chili Peppers, Snoop Dogg, Keane and Duran Duran.

Source: NMA.co.uk